Chitkara University's BBA in Business Analytics: A Pathway to Success

Chitkara University's BBA in Business Analytics is a comprehensive and intensive program designed in collaboration with Ernst & Young (EY) to provide students with a strong foundation in leveraging data analytics for strategic decision-making in the business world. This 3-year program offers a unique opportunity to graduate with an Honours degree by extending studies for an additional year, providing students with specialized options to enhance their academic and professional capabilities.

Chitkara University's BBA in Business Analytics, developed in collaboration with Ernst & Young, offers a cutting-edge curriculum focused on real-world applications. Through this intensive 3-year program, students gain hands-on experience with advanced data analytics tools, enabling them to understand, predict, and act on large datasets for strategic decision-making. The program provides specialized options, including advanced majors, research projects, and internships, enhancing academic and professional capabilities. Graduates acquire critical thinking skills, problem-solving abilities, and a strong interdisciplinary foundation in data analysis and information technology, preparing them for diverse and high-paying careers in business analytics.  

Program Overview:

​1. ​Industry Partnership:

• Knowledge Partnership with Ernst & Young (EY): The program is developed in collaboration with EY, a global leader in Assurance, Consulting, Strategy, Transactions, and Tax services. This partnership ensures that students receive industry-relevant education and exposure to advanced data analytics tools used by future managers.

​2. ​Curriculum:

• Comprehensive Learning: The curriculum focuses on real-world applications, combining quantitative, statistical, and computational tools and techniques. Students learn to understand, predict, and act on large amounts of data to aid strategic decision-making.
• Industry-Endorsed Courses: The program includes hands-on training with contemporary and in-demand business analytical tools, ensuring graduates are well-prepared for the workforce.

​3. ​ Specialization Options:

• Advanced Majors: Students can specialize in specific areas of business management, enhancing their proficiency in their chosen field.
• Research: High-achieving students have the opportunity to undertake a dissertation project under expert guidance, honing their critical and analytical skills.
• Internship: Students can apply theoretical knowledge in real-world situations, gaining valuable experiential learning and industry exposure.

​4. ​ Learning Outcomes:

• Critical Thinking: Students develop critical thinking skills and learn to apply appropriate models, tools, and techniques to derive effective solutions for business problems.
• Problem-Solving: Acquire the ability to identify, analyze, and resolve problems in various business scenarios.
• Data Utilization: Learn to consume and produce quantitative and qualitative information to make informed decisions.
• Interdisciplinary Foundation: Acquire a solid foundation in data analysis, information technology, and quantitative modeling.

​5. ​ Career Opportunities:

• Diverse Career Paths: Graduates can pursue careers as Data Scientists, Analytics Consultants, Financial Analysts, Marketing Analysts, Quantitative Analysts, Modellers, Data Business Analysts, Business Analyst Managers, Project Managers, Data Mining Managers, and Business Intelligence Consultants.
• Global Job Opportunities: The program opens doors to international career opportunities in the rapidly growing field of business analytics.

​6. ​Key Skills:

• Data Utilization: Students are trained to utilize data for making informed and effective business decisions, including data management, risk analysis, and data modeling.
• Communication: Develop proficient communication skills to convey complex analytical findings effectively.
• High Demand Skills: Gain expertise in statistical modeling, artificial intelligence, and data analysis techniques, making graduates highly sought-after professionals.

​7. ​Why Choose BBA Business Analytics:

• In-Demand Skills: Acquire the most in-demand skills, allowing graduates to work across various functional domains.
• Booming Sector: Business analytics is a rapidly growing sector with high-paying career paths and global job opportunities.

In summary, Chitkara University's BBA in Business Analytics, in partnership with Ernst & Young, offers a dynamic and industry-focused learning experience. Graduates emerge with a strong analytical skill set, enabling them to drive data-driven decisions, solve complex business problems, and excel in diverse roles within the business analytics domain.